RADCO continues to double down on its Atlanta-area strategy with the acquisition of The Everett, a 564-unit multifamily community in Duluth. Following the purchase, the asset will be repositioned under the firm’s flagship brand as Radius Duluth, signaling a clear value-add play in one of metro Atlanta’s most competitive suburban corridors.
A Classic Value-Add Play With Scale
Originally built in two phases (1985 and 1989), the property offers a balanced unit mix of 291 one-bedroom and 273 two-bedroom apartments. While the asset already includes strong baseline amenities—clubhouse, fitness center, pools, tennis court, and grilling areas—the real story is not what it is today, but what it can become.
This is a textbook “buy well, upgrade smart, raise rents” strategy:
- Institutional-grade asset already stabilized
- Dated interiors = renovation upside
- Large unit count = operational leverage
- Strong submarket = rent growth tailwind
Why Duluth (and Gwinnett County) Matters
Gwinnett County has quietly become one of the most important suburban growth engines in the Southeast. It sits at the intersection of:
- Population migration from urban cores
- Expanding job corridors along I-85 and GA-316
- Increasing demand for “affordable luxury” housing
With proximity to Duluth Town Green—a walkable hub for dining, events, and community activity—Radius Duluth is positioned to benefit from both lifestyle appeal and commuter accessibility.
RADCO’s Strategy in Their Own Words
“Radius Duluth is a compelling reflection of our conviction in the Atlanta market — a well-located asset with genuine upside through thoughtful capital deployment and operational improvement,” notes Nicoletta DeSimone, Co-Head of RADCO’s Multifamily Investments. “Closing this acquisition alongside a best-in-class institutional joint venture partner marks an important milestone for the firm as we continue to execute on mid-market and value-add opportunities across the region.”
“Gwinnett County continues to be one of the most compelling multifamily markets in the Southeast,” states Keanan Gomez, Executive Vice President, Co-Head of RADCO’s Multifamily Investments. “This acquisition represents exactly the kind of opportunity RADCO was built to pursue. The asset was well maintained under the seller’s institutional management, which provides us with an exceptional foundation to execute our value-add program. We acquired this property at a compelling basis, and we see meaningful mark-to-market upside as we implement our renovation program and improve the living experience for our residents.”
What “Radius” Really Signals
The Radius brand is not just a rename—it’s a repositioning strategy.
By aligning the property with assets like The M by Radius and Radius West Midtown, RADCO is:
- Standardizing design + resident experience
- Creating brand-driven rent premiums
- Building a recognizable luxury-midmarket hybrid identity
🏢 Translation: this is about turning a solid B-class asset into a branded B+ / A- performer
Capital Stack + Execution Power
The transaction was facilitated by CBRE, with Shea Campbell and Ashish Cholia handling investment sales and Blake Cohen securing financing.
But the real edge is RADCO’s vertically integrated model:
- In-house property management
- Construction + renovation control
- Asset management alignment
- Capital markets execution
🏢 That stack is what allows them to move faster than traditional operators and actually realize the “value-add” others just talk about.
Bigger Picture: Why This Deal Matters
This isn’t just another apartment acquisition.
It reflects a broader trend:
- Institutional capital is still aggressively targeting Sun Belt multifamily
- Suburban nodes like Duluth are outperforming expectations
- Value-add strategies remain one of the few ways to generate outsized returns in today’s pricing environment
🏢 The real bet here:
Atlanta’s suburban growth + rent reversion + operational upgrades = long-term upside
Final Take
RADCO didn’t just buy an apartment complex—they acquired:
- A repositioning opportunity
- A scalable income play
- A foothold in one of the Southeast’s strongest submarkets
If executed correctly, Radius Duluth becomes:
🏘️ Proof in point that mid-market multifamily + strong ops = outsized returns
